Directed By Roger Spy

"As traditional media vehicles lose effectiveness, new and different methods of communicating are required, particularly with brands as innovative as Ministry of Tomorrow. My instincts were to abandon conventional beauty narratives in exchange for imagery that engages and challenges the viewer on a deeper level, beneath the skin. The video is a montage of life affirming imagery of a future where imperfection is embraced and a renewed equilibrium created between human existence and the planet - a future free from discrimination, stigmatisation and a society empowered to see the truth and make the right choices." - Roger Spy